For more than a decade, the ad tech industry has tried to replace the term “fingerprinting” with euphemisms, like probabilistic modeling. But too bad for ad tech, because the term stuck. All of the ...

We have more tools to secure our identity online than ever before. You can ban cookies — the little pieces of information websites deposit in our browsers to ...

In the near future, your finger may no longer need to press up against an inkpad in order to provide your identity. A recent report from Wired takes a look at "contactless fingerprinting" technology, ...

CaliberMind's new flexible opt-in fingerprinting capability suite lets GTM teams choose visitor identification strategy ...

We used to think of fingerprinting as simply placing your finger on an ink pad and then rolling it on paper to obtain an identifiable mark that would distinguish you from everyone else on the planet.

In late December, right before the holidays, Google announced a policy change that elicited both cheers and jeers. Starting on February 16, Google said it will no longer prohibit fingerprinting for ...

Getting your Trinity Audio player ready... Just when you thought we had hit rock bottom on all the ways the internet could snoop on us — no. We’ve sunk even lower. There’s a tactic spreading across ...

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...