There are many formulas for storytelling. My favorite one is outlined in Joseph Campbell’s The Hero’s Journey. Over the years, I’ve consistently used its method to drive messages home to my audiences.

If you find yourself wondering why you can’t stop talking about Star Wars, it’s not your fault. Famously, part of the success of Star Wars is attributed to George Lucas’s careful study of literary ...

Forbes contributors publish independent expert analyses and insights. Harvard instructor and bestselling author on leadership communication. This voice experience is generated by AI. Learn more. This ...